The Bollywood OTT rights market in 2026 runs like a competitive auction. Theatrical window ends at 6-8 weeks for mainstream releases, then the bidding starts — or in many cases the deal is signed pre-release. Prime Video India has the deepest pockets. Netflix India is selective but pays premium for star-driven projects. ZEE5 and JioHotstar catch what the bigger two pass on.
Bhooth Bangla (Akshay Kumar, directed by Priyadarshan) wrapped its theatrical run in week three of May. The bidding for its OTT rights is between Prime Video and Netflix. Akshay Kumar films typically land on Prime — they have a long-standing relationship. Battle of Galwan (Salman Khan) is more uncertain — Salman's last few films went to Netflix, but Prime reportedly made a strong bid. Stree 2's Prime Video deal is the template both production houses are referencing.
Pan-India Films Currently Streaming
RRR
The benchmark Pan-India film. Hindi dub on Netflix was a massive success. Introduced international audiences to Indian blockbusters.
Netflix
KGF: Chapter 2
Hindi dub made this a Hindi belt phenomenon. Prime Video has all language versions. The Sanjay Dutt villain still hits.
Prime Video
Pushpa: The Rise
The film that made 'Pushpa, I hate tears' a national catchphrase. Hindi dub arguably outperformed the Telugu original in north India.
Prime Video
Pushpa 2: The Rule
India's all-time highest grossing film. The extended cut on Prime Video added 20 minutes. Worth revisiting even after the theatrical run.
Prime Video
Baahubali 2: The Conclusion
Still the most-watched Indian film on Netflix globally. Hindi dub made it a cultural moment. Essential Indian cinema history.
Netflix
Vikram
Tamil spy thriller with Hindi dub. Kamal Haasan at his most charismatic in 20 years. Prime Video acquisition.
Prime Video
Baahubali: The Beginning
Start here if you haven't seen either Baahubali film. The world-building and visual scale still holds up completely.
Netflix
Stree 2
The 2026 OTT acquisition template. Prime Video India's biggest Bollywood streaming event — pre-release deal signed months before theatrical.
Prime Video
Kantara
Rishab Shetty's Kannada folklore drama — Hindi dub on Prime Video turned a regional release into a national event.
Prime Video
Ponniyin Selvan: I
Mani Ratnam's Chola dynasty epic. Netflix India acquisition with Hindi dub — the historical prestige film template.
Netflix
Manjummel Boys
Malayalam survival drama that crossed language barriers on Prime Video — shows how regional Indian cinema gets acquired and distributed pan-India.
Prime Video
Tiger 3
Salman Khan's YRF spy universe entry. The acquisition deal structure for Tiger 3 is the template Salman's Battle of Galwan will follow.
Prime Video
Bhool Bhulaiyaa 3
Kartik Aaryan's franchise on Netflix — the horror-comedy's theatrical-to-OTT pipeline moved fast. Netflix outbid Prime for this one.
Netflix
Kalki 2898 AD
Prabhas and Deepika Padukone in the sci-fi mythology epic. Netflix's most expensive Indian acquisition — the budget reflected the theatrical numbers.
Netflix
Article 370
Yami Gautam's political thriller — ZEE5 acquisition that shows mid-budget Bollywood can still find strong streaming homes outside the top two platforms.
ZEE5How OTT Rights Deals Work in Bollywood
Pre-release deals are signed for most big productions now. Platforms pay a flat fee for a window — typically 3 years. The fee is correlated to production budget, star power, and projected box office. A Rs 100 crore film can expect Rs 60-80 crore in OTT rights. For blockbusters, the numbers go much higher. It's why every major producer has an OTT deal locked before the theatrical release.